Sponsorships

Enhancing Communities Through Strategic Partnerships

Through sponsorship opportunities, RBC Wealth Management enriches the communities we serve with charitable partnerships, including theatrical and musical performances, art exhibitions and strategic fundraising events. Corporate sponsorships complement the work we fund with grants from RBC Foundation - USA. Sponsorships are separate from Foundation grants because they include non-charitable components, such as cultural, educational or entertainment benefits.

Sponsorship guidelines

RBC Wealth Management sponsorships typically meet the following guidelines: 

• At least 80 percent of event proceeds must benefit a qualified charitable organization or effort
• Offer premier visibility and opportunity for client or employee entertainment
• Align with our business or marketing objectives
• Priority is given to organizations and events with which our employees are actively involved
• Priority is given to organizations and programs that fit our three primary corporate funding focus areas: arts and culture, human services and youth education

All sponsorships are evaluated to ensure they meet outlined objectives. Major sponsorships also require approval by management. Questions and requests for a sponsorship should be directed to your RBC Wealth Management representative.

Important disclosure information about Royal Bank of Canada (RBC) and RBC Capital Markets, LLC